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Data Overview

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Performance Charts

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AI Analysis
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YesMadam AI Performance Analysis

Ad Data Table

Creative ▲▼ Ad Name ▲▼ Month ▲▼ Service ▲▼ Platform ▲▼ Ad Format ▲▼ Funnel ▲▼ Spends ▲▼ Imp ▲▼ Clicks ▲▼ Installs ▲▼ Reg ▲▼
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Live Meta Ads Library data, reused from the Competitor Ads engine. The Refresh button runs the ad scraper (uses Apify credits). Google Ads coming in Phase 2.

0 tracked Platform:
🤝 Brand-ambassador & influencer signings
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⭐ Creators by reach tier
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Follower/subscriber counts + latest-video reach via Apify (50k / 100k / 150k+ tiers). Refresh runs the scraper (uses Apify credits, runs on the server). Edit the tracked creators in config/founders.js. LinkedIn is Phase 2b.

0 posts Platform:
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Instagram, YouTube, LinkedIn & Facebook are scraped from each competitor's own accounts; Reddit comes from the War Room. Refresh runs the scrapers (uses Apify credits, runs on the server). Add missing handles in config/founders.js.

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Each run asks the AIs your buyer-intent questions (grounded with live web results when SerpAPI is set) and records where YesMadam ranks vs Urban Company. A run takes ~1–2 minutes. Grok joins automatically when an xAI key is added.

Competitor Brands
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CLAW AI · REDDIT ANALYSIS

Reddit Analysis

Real-time sentiment radar, brand reputation monitoring, and crisis mitigation engine for YesMadam & competitors across Reddit.

No scrape yet — click Load 90-day history
Total Mentions
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Last 90 days volume
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Informational mentions
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Urban Company & others
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High severity items

Daily Positive vs Negative Sentiment

90-Day Trend

Topic Breakdown & Discussion Volume

Top Themes

90-Day Sentiment Heatmap

Daily volume breakdown across Reddit discussions. Darker red indicates higher negative concentration.

Low Negativity High Negativity

Content & PR Priorities — Keywords to Work On

Themes driving YesMadam sentiment on Reddit, ranked worst-first, with specific content/PR actions to turn sentiment positive.

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Solutions to Fix Negativity

Each negative theme about YesMadam, transformed into an actionable solution with owner routing, example threads, and copyable official response drafts.

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Brand Action Recommendations

Reddit Posts & Comments Stream

Click any row to open full thread details, AI sentiment summary, and comment tree analysis.

No Reddit mentions yet. Click Load 90-day history to scrape YesMadam and competitors.

Deep Sentiment & Severity Matrix

Organic Reddit intelligence — severity heatmap matrix, critical qualitative insights, and keyword watchlist.

ℹ️ How to read this matrix

Each row is a theme; each tile scores it 0–100 on a risk dimension (higher = more intense). Colour = severity: low medium high critical

  • Frequency — how loud the theme is (share of volume; 100 = most-discussed).
  • Trust Risk — % of its mentions that are negative (77 = 77% negative → high trust damage).
  • Service — % about service-quality / provider issues.
  • Competition — % involving competitors or direct comparisons.
  • Ethics — % mentioning worker / HR / ethics topics (fired, stressed…).
  • Product — % mentioning product / kit / setup / hygiene concerns.
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Intelligence Reports

Scrape & Ingestion Log

Brand Brain

The single source of truth the AI uses for every answer, caption and creative — your identity, guidelines, full service catalog and live pricing.

Brand Identity

Brand Colors

Yes Blue #3AAFD8
Madam Pink #B83278
White

Brand Tone

"Like a trusted friend who is also an expert — encouraging, knowledgeable, never pushy."

Warm, professional, aspirational, empowering.

Logo Rules

  • Always top-left or center placement
  • Minimum 40px padding on all sides
  • Use on white or light backgrounds only
  • Never stretch, recolor, or overlap with text

Banned Words & Personas

Banned Words

100% guaranteed pain-free cure medical treatment clinically proven doctor recommended instant results permanent zero side effects

Audience Personas

Beauty
Women 22–40, urban, beauty-conscious, self-care focused, active on Instagram & Reels
Spa
Women & men 28–45, stressed professionals, premium seekers, high LTV
Wellness
Health-conscious adults 25–45, yoga & fitness community, holistic messaging
Massage
Working professionals 25–50, stress relief seekers, respond to urgency and ease-of-booking

Added Archive — 2025 to Mar 2026

Your original Brand Brain is preserved above. This section appends the new campaign archive and strategy notes.

1) Brand Identity & Positioning (Updated)

  • Brand Name: Yes Madam
  • Founded: 2016
  • Founders: Mayank Arya, Aditya Arya, Akanksha Vishnoi (CMO)
  • Category: Tech-enabled beauty & wellness at-home services
  • Mission: Transparent, hygienic, and professional salon & spa services at home.

Core Differentiators

  • Mono-use hygiene protocols
  • Transparent pricing (service + product separated)
  • Bring-your-own-product option with reduced price
  • Fast booking via app/website

2) Campaigns Overview — 2025

Sundays: To Stare at Wives or Not? (Mar 2025)
Humor-led digital campaign for skincare/Korean glow offerings; strong relatability and engagement.
Shraddha Kapoor trust campaign
Authentic celeb-as-customer storytelling improved recall and trust over glamour-led format.
Anita Hassanandani hygiene story (Dec 2025)
Reinforced safety/hygiene positioning across digital and OTT placements.
Tanya Mittal Korean services push (Dec 2025)
Trend + influencer framing increased Gen Z relevance and awareness.
Fake firing stunt (risk lesson)
High attention, sentiment risk; shock messaging requires stronger framing.

3) Most Recent Campaign (Last Month)

Chota Don Says Yes Madam (Rajpal Yadav) — Mar 13, 2026
Nostalgia-led storytelling with Rajpal Yadav + Tanya Mittal. Comedy persona transitions into at-home service reliability. Early recall is strong due to character recognition and social amplification.

4) Strategic Insights & Outcomes

Key Strengths

  • Consistent narrative: easy, professional, hygienic beauty at home
  • Hybrid celebrity strategy: mainstream faces + trend influencers
  • Trend-responsive communication: Korean beauty + daily-life contexts

Areas of Caution

  • Shock marketing can be misread without explicit framing
  • Operational issues (no-show/refund delays) can weaken trust claims

Future Focus

  • Reinforce trust via hygiene + transparent pricing testimonials
  • Use tiered endorsements (macro + micro) for scale + authenticity
  • Tighten service delivery to match marketing promise
  • Continue emotion-driven CSR to build long-term brand equity
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